Not All Kava is Created Equal
When it comes to Kava, quality matters. There's a vast range of quality and effectiveness out there, and unfortunately, most all products fall short of delivering the full authentic kava experience. But fear not, because TRU KAVA is here to revolutionize the market and bring you the absolute best traditional kava you can find.
Traditional Kava vs. Kava Extracts
There are two main categories of kava products: traditional food-grade kava and kava extracts. Traditional food-grade kava is prepared using water and pressure only, making it a complete food/beverage. On the other hand, kava extracts (usually in the form of capsules, liquids, pastes, or tea bags) are isolates or concentrates extracted using solvents like alcohol or CO2. Traditional food-grade kava, with its rich history and proven safe use
In recent years, confusion around these different forms, as well as other factors that affect quality (different strains, parts of the plant used, common contaminants), has led to many misconceptions around effectiveness and safety. Probably the most noteworthy instance that has occurred was around Kava’s safety, which originated from contested research that was conducted in 2001 primarily in Germany that loosely suggested a correlation between Kava extract consumption and liver toxicity. This faulty research was adopted by other countries and led to various temporary bans and restrictions on Kava.
Subsequently, a body of newer, more rigorous research followed, and invalidated the earlier findings, which led to conclusions and overturning the restrictions in 2014. Most other countries around the world have since followed.
During later investigation, it was discovered that the original faulty German research did not use the authentic Traditional Kava beverage (as defined below) that has been used safely by South Pacific islanders for over 3000 years. They instead used:
(1) a denatured kava-like product extracted with solvents;
(2) that likely contained non-daily use strains;
(3) unconsumable stem and leaf plant parts;
(4) and Mycotoxin contamination.
Plus, the study failed to control for other important factors like alcohol and acetaminophen consumption.
Kava, (similar many other plants such as rhubarb) has certain parts above the ground (Leaves and Stems) that can be mildly toxic to some people, whereas the underground root parts are 100% safe for regular consumption.
Traditional Kava is the Real Deal
The Authentic Traditional Kava beverage by official definition
(add links) is:
(1) made with Kava root material only (no stem or leaf material);
(2) from specific approved daily-use strains;
(3) that are extracted with water and pressure only
This makes it a complete natural food that your body can easily handle.
Traditional kava is the original and most effective form of Kava. It is virtually side effect-free and retains the full potency, safety, and therapeutic effects profile that has made kava so famous in South Pacific Island culture. This is due to its complete spectrum of active constituents being present in their natural ratios. While traditional kava has often been overlooked in the mass marketplace, TRU KAVA introduces this remarkable form of kava to a wider audience.
The Industry Leader of Traditional Kava
TRU KAVA is at the forefront of kava innovation by being the first fully commercialized traditional kava company, providing the safest and most effective kava products on the market. We set the new standard for kava quality, adhering to the criteria established by the international quality standard initiative of Codex Alimentarius and the World Health Organization (WHO). In fact, we conduct even more thorough lab testing to ensure the highest quality and potency.
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